The Comms Chronicle
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40 years…and counting
1981 Electric typewriters perched on every desk. Mail delivery meant pieces of paper distributed by


Why your company should undergo a Communications Audit
I recently finished a couple of communications audits for clients and I felt I should

Eight ways to create and sustain corporate culture in a WFH world
A company’s culture is defined by how people interact with co-workers, customers and suppliers, and


Accessibility and Communications
As communication professionals, we always try to be inclusive in order to get our messaging
Podcast Appearances


The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in

Flashback: A View From the Top – Episode 15 – Sue Heuman
Listen To the Podcast Sue Heuman, co-owner and principal of Focus Communications, was featured on


In Light of Recent Events!
As a communications professional who has dedicated a significant part of my life to helping

Using Public Domain Characters for your Business
In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey,

Five reasons a communications audit makes good business sense
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is

Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in

The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the

How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out

There is No General Public
One of the main points taught to me repeatedly during my time at university is


You cannot target everyone
When we meet with a new client, we always discuss their target audiences. It is