Crisis Management | Focus Communications

Crisis Management

Hope for the best
have a plan for the worst.

Crisis management and communication: it's all about planning.

When it comes to crisis management and communication, planning is key. Nobody wants to deal with a crisis, but that doesn’t mean you shouldn’t prepare for one. Effective crisis management hinges on thorough planning.

Consider the Tylenol crisis in 1982, when seven people, including a 12-year-old girl, died after taking cyanide-laced Tylenol in the Chicago area. Tylenol responded swiftly by recalling its product nationwide. While its product was off store shelves, Tylenol created the innovative tamperproof packaging, now commonly used in all over-the-counter medications.  Tylenol was open and transparent with the public during this time and has become a textbook example of successful crisis communications.

While many things have changed since 1982, the need for a swift and strategic plan has not. Acting within the first 24 hours of a crisis is crucial to minimizing potential damage to your organization.

Various types of crises can arise, from natural disasters to technical failures, human errors, or managerial decisions. Whether it’s a literal wildfire or a metaphorical one, having a plan in place is essential.

How we can help

Crisis communications plans give you security.

Why should you have a plan?  

Having a crisis communication plan provides security. Why? Because while we hope to avoid crises altogether, it’s far better to be prepared than caught off guard. Proactive plans anticipate potential issues and establish a framework for addressing them, while reactive plans respond to crises as they emerge, strategically managing them.

Crisis Plan Elements​

By incorporating these elements into a comprehensive crisis communications plan, your organization can prepare for various crises. 

Get in touch today and see how we can help you!

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