Make your long story short. Post it, link it, like it.
Your social media presence is a one-to-one connection with individual customers and subscribers. Facebook, Twitter, YouTube, LinkedIn, and Instagram are the predominant platforms. They give organizations immediate, two-way engagement that can translate into action. Facebook ads take off when followers (particularly employees) react and share. Twitter’s quick messages spread to followers in real time. YouTube videos allow organizations to show their personalities.
Organizations that understand the benefits of maintaining strong social media channels make best use of these platforms.
Social media’s immediacy means it’s a great way to convey information, alert customers, share images and motivate people to action. Organic social media (posting and responding to comments) provides real-time ways to engage with people, answer questions or correct misinformation. Attentive social media managers know that being ‘on’ when your audiences are is critical. In fact, we advise our clients to only be active in the channels that make sense for them.
Couple this with a paid-media digital strategy, and your business can benefit from boosting posts or placing ads in your audience’s direct line of sight.
Everything starts with strategy.
Your strategy will grow your social media presence—capturing attention and triggering curiosity to earn trust and loyalty for your products and services.