Five reasons a communications audit makes good business sense
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If this sums up
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If this sums up
2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while Meta introduced Threads, setting a record as the fastest-growing app of all time,
As we approach the end of 2023, we must reflect on the significant shifts in Canadians’ news consumption habits. According to Statistics Canada, the vast majority of Canadians
No truer words were ever spoken. In today’s society, where people feel free to lash out at service staff, call centre employees, and retail clerks, it seems there
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts, goblins, vampires, and zombies that send shivers down your spine; it’s also the
The Power of Visual Storytelling The old saying, “a picture is worth a thousand words,” stays true. There’s a reason visual storytelling has been used since the caveman
Recently, I had the privilege of contributing to the marketing and communications efforts for the 2023 Alberta International Airshow. Getting the word out about a large event like
On July 5, 2023, Meta announced they were launching a new social media app called Threads. Since Meta also owns Instagram, users can sign up for Threads with
Social media is vital for any brand or business to expand and grow its audience. As of 2023, an estimated 4.9 billion social media users exist worldwide. It
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have geared up once again. Focus Communications organizes several large conferences and events each
Focus Communications offers customized services that start with strategy and mix marketing, communications, and PR. We engage audiences, stage events, and attract attention through traditional and digital marketing.
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