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The Focus Sandbox

Communications
Meagan Sterling

You cannot target everyone

When we meet with a new client, we always discuss their target audiences. It is an important first step in the strategic plan and happens before we even

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Meagan Sterling

Communication Hygiene

Washing your hands regularly and brushing your teeth: these habits are important for the hygiene of your body. Similarly, good communication hygiene is important, tasks that make you

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Sue Heuman

When does talk become action?

This week, world leaders are in Glasgow, Scotland for the annual summit on climate. COP26, it’s called officially, meaning this is the 26th meeting of the Conference of

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Meagan Sterling

Brainstorming

As I sit here trying to come up with a good blog post topic, it occurs to me that I should write about the process. Coming up with

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Sue Heuman

Where are you going?

Those who know me know that I’m a lifelong IABC member and champion – a member for 37 years and counting. IABC has been there for me every

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Meagan Sterling

How to #Hashtags

It was a pound sign, the number symbol, and now it has become one of the most used special characters …the hashtag. Hashtags are great to use but

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Meagan Sterling

IABC World Conference Experience

I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I have attended the Canada West Region conference before (in person – back in

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Sue Heuman

Being Heard

As we emerge from various stages of lockdown, communication professionals will deal with the challenges of partially- or fully-remote workers, technology changes and strained resources. This, according to

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