“There’s never time to do it right, but there’s always time to do it over.” These words ring true so many times for communication professionals who are pressed
I am so proud to announce that my business partner and wife, Sue Heuman, has been named a Fellow by the International Association of Business Communicators (IABC). This
When we meet with a new client, we always discuss their target audiences. It is an important first step in the strategic plan and happens before we even
“You, what’s your name?” “Tom.” “Tom, call 911.” Many, many years ago, at a first aid training course, the instructor said that when you happen on an accident
Washing your hands regularly and brushing your teeth: these habits are important for the hygiene of your body. Similarly, good communication hygiene is important, tasks that make you
This week, world leaders are in Glasgow, Scotland for the annual summit on climate. COP26, it’s called officially, meaning this is the 26th meeting of the Conference of
As I sit here trying to come up with a good blog post topic, it occurs to me that I should write about the process. Coming up with
Those who know me know that I’m a lifelong IABC member and champion – a member for 37 years and counting. IABC has been there for me every
It was a pound sign, the number symbol, and now it has become one of the most used special characters …the hashtag. Hashtags are great to use but
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction that awareness campaigns are just the first phase of a longer strategy. The
Focus Communications offers customized services that start with strategy and mix marketing, communications, and PR. We engage audiences, stage events, and attract attention through traditional and digital marketing.
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