Those who know me know that I’m a lifelong IABC member and champion – a member for 37 years and counting. IABC has been there for me every
It was a pound sign, the number symbol, and now it has become one of the most used special characters …the hashtag. Hashtags are great to use but
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction that awareness campaigns are just the first phase of a longer strategy. The
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I have attended the Canada West Region conference before (in person – back in
As we emerge from various stages of lockdown, communication professionals will deal with the challenges of partially- or fully-remote workers, technology changes and strained resources. This, according to
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present Microsoft paperclip ready to help at an instant? Looks like clip art is
Something I love in the initial stages of a project is when we sit down with a client (virtually) and just ask them to tell us about their
So much has changed in a year. (Don’t fret, I’m not going to repeat what you’ve already heard/read/discussed about the difference a pandemic year makes.) But I was
At Focus, we like to try to help other people as often as we can. We often donate our time and talents to important causes and activities in
1981 Electric typewriters perched on every desk. Mail delivery meant pieces of paper distributed by human beings, twice a day, on rolling carts. ‘Mobile phone’ meant putting a
Focus Communications offers customized services that start with strategy and mix marketing, communications, and PR. We engage audiences, stage events, and attract attention through traditional and digital marketing.
© All rights reserved
