Start with Strategy.
You’re close to your project—so close it might seem blurry. We help you step back to see the features, benefits, risks, and opportunities from your audience’s perspective. You understand the complexity of what you do. Your audience doesn’t. Yet. You’re passionate about your value. Your audience isn’t. Yet.
Strategy starts as fact finding. We ask important questions about what you’re trying to say and to whom you want to talk. We gather information and details to help you make something fabulous and reach your audience in the best way.
The interplay among employees, between a municipality and its citizens, an organization and its members, is complex. Communications builds understanding within organizations and with stakeholders. It’s the system that delivers successful people outcomes.
Public relations—or PR—uses media to enhance credibility and earn the public’s trust. It connects you personally and organically with your target audience. While advertising makes your target market aware of your products and services, a PR strategy spreads the word through various channels, so customers come to you. PR strategies start conversations that help audiences trust your products or services. PR also protects your brand when you face issues or crises.
It’s understanding why and how people make choices and then creatively persuading them to try new products, businesses, and services. Marketing builds positive relationships and loyal customers. Understand what your customers value and need. Take the time to listen, understand, and care. Design creative that engages. Make it easy for customers to take the next step when they’re ready to buy.
Your social media presence is a one-to-one connection with individual customers and subscribers. Facebook and Instagram allow you to micro-target audiences. They give you immediate, two-way engagement that can translate into sales. Facebook ads take off when followers (particularly employees) react and share. Twitter’s quick messages spread to followers in real time.
Product and campaign launches, trade shows, conferences, media events, store openings, annual meetings, fund development galas, employee events, and more. Events provide a face-to-face opportunity to connect with your audiences and engage them in new ways. Your customers, members, donors, and staff literally experience your brand. Stage a well-planned event, and the grapevine will buzz about you.
Design moves, inspires, guides, engages, empowers, and enlightens. Your products and services need design—ads, logos, websites, signs, brands, decals, brochures, video. Effective design transforms messages into images, animates language, organizes content, and makes information easy to see and find.