Monteith builds larger, civic complexes, such as recreational centres, libraries, and schools. The company specializes in rural construction where project management and timing are essential, because there’s no backup hardware store.
Monteith’s northern Ontario origins made it difficult to win bids in Alberta. They were not one of the well-known construction companies.
We created a video that conveyed who Monteith is, what makes them different, and what their brand stands for. To show the Alberta connection, the video has an Alberta theme and reveals that many of their contractors and employees are local.
When Monteith began including the video in their proposal packages, bid success rate rose by an astounding 30 per cent.