Recently, I had the privilege of contributing to the marketing and communications efforts for the 2023 Alberta International Airshow. Getting the word out about a large event like
On July 5, 2023, Meta announced they were launching a new social media app called Threads. Since Meta also owns Instagram, users can sign up for Threads with
Social media is vital for any brand or business to expand and grow its audience. As of 2023, an estimated 4.9 billion social media users exist worldwide. It
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have geared up once again. Focus Communications organizes several large conferences and events each
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out to destroy humanity, such as the T-800 from the Terminator movies or HAL
Artificial Intelligence (AI) has become quite the topic of discussion lately. This technology is being used everywhere; from making silly YouTube or TikTok videos to writing full University
The corporate world is full of jargon that can initially seem intimidating. Business people will use the term SWOT analysis as a common phrase in conversation, but do
One of the main points taught to me repeatedly during my time at university is that there is no such thing as a general public. Yet this term
It seems odd to question the truth, although ‘fake news’ certainly started challenging us a few years ago. Nevertheless, people can surely agree on facts: 2 + 2
Website analytics are an extremely helpful tool for businesses, if they know what they’re looking at. While combing through web stats isn’t exactly everyone’s idea of a good
Focus Communications offers customized services that start with strategy and mix marketing, communications, and PR. We engage audiences, stage events, and attract attention through traditional and digital marketing.
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