In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey, once strictly copyrighted property of the Walt Disney Company, can now be used
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If this sums up
As we approach the end of 2023, we must reflect on the significant shifts in Canadians’ news consumption habits. According to Statistics Canada, the vast majority of Canadians
Recently, I had the privilege of contributing to the marketing and communications efforts for the 2023 Alberta International Airshow. Getting the word out about a large event like
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out to destroy humanity, such as the T-800 from the Terminator movies or HAL
One of the main points taught to me repeatedly during my time at university is that there is no such thing as a general public. Yet this term
When we meet with a new client, we always discuss their target audiences. It is an important first step in the strategic plan and happens before we even
I recently finished a couple of communications audits for clients and I felt I should share why they are a good idea, and why your company or organization
A company’s culture is defined by how people interact with co-workers, customers and suppliers, and how they get their work done. Simply put, “it’s the way we do
As communication professionals, we always try to be inclusive in order to get our messaging out to the broadest audiences possible. Persons with disabilities face some unique barriers
Focus Communications offers customized services that start with strategy and mix marketing, communications, and PR. We engage audiences, stage events, and attract attention through traditional and digital marketing.
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