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August 11, 2021
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The Comms Chronicle
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Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction
July 30, 2021
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IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I
July 9, 2021
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Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges
June 17, 2021
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Clip Art Reborn
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present
May 27, 2021
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You Know Too Much
Something I love in the initial stages of a project is when we sit down
May 12, 2021
Podcast Appearances
Communications
December 13, 2024
Communications
The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in
Meagan Sterling
April 28, 2025
Communications
Flashback: A View From the Top – Episode 15 – Sue Heuman
Listen To the Podcast Sue Heuman, co-owner and principal of Focus Communications, was featured on
Sue Heuman
December 13, 2024
Communications
In Light of Recent Events!
As a communications professional who has dedicated a significant part of my life to helping
Dean Heuman
July 24, 2024
Communications
Using Public Domain Characters for your Business
In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey,
Landon Kiltz
March 25, 2024
Communications
Five reasons a communications audit makes good business sense
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is
Sue Heuman
March 4, 2024
Communications
Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in
Landon Kiltz
December 18, 2023
Communications
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
Landon Kiltz
August 11, 2023
Communications
How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out
Landon Kiltz
May 31, 2023
Communications
There is No General Public
One of the main points taught to me repeatedly during my time at university is
Landon Kiltz
May 10, 2023
Communications
You cannot target everyone
When we meet with a new client, we always discuss their target audiences. It is
Meagan Sterling
February 22, 2022
