The Comms Chronicle
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Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction


IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I

Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges

Clip Art Reborn
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present


You Know Too Much
Something I love in the initial stages of a project is when we sit down
Podcast Appearances

Four Ways ChatGPT and AI Can Help Inspire Your Digital Blog for Free!
Artificial Intelligence (AI) has become quite the topic of discussion lately. This technology is being

A Focus on SWOT
The corporate world is full of jargon that can initially seem intimidating. Business people will

There is No General Public
One of the main points taught to me repeatedly during my time at university is

So, what really is the truth?
It seems odd to question the truth, although ‘fake news’ certainly started challenging us a


Three things to know: website analytics edition
Website analytics are an extremely helpful tool for businesses, if they know what they’re looking

What’s the rush?
“There’s never time to do it right, but there’s always time to do it over.”


Sue Heuman, ABC, MC, IABC Fellow
I am so proud to announce that my business partner and wife, Sue Heuman, has


You cannot target everyone
When we meet with a new client, we always discuss their target audiences. It is

Tips to effectively delegate assignments
“You, what’s your name?” “Tom.” “Tom, call 911.” Many, many years ago, at a first


Communication Hygiene
Washing your hands regularly and brushing your teeth: these habits are important for the hygiene