The Comms Chronicle
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Where are you going?
Those who know me know that I’m a lifelong IABC member and champion – a
Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction
IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I
Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges
Podcast Appearances
Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent
Alberta’s labour market has changed radically in the past five years. The Business Council of
Using Public Domain Characters for your Business
In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey,
Five reasons a communications audit makes good business sense
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is
A Focus on Canadian Social Media in 2024
2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while
Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in
The pen is mightier than the sword
No truer words were ever spoken. In today’s society, where people feel free to lash
How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,
Using Professional Graphic Design to Enhance Your Brand
The Power of Visual Storytelling The old saying, “a picture is worth a thousand words,”
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?
On July 5, 2023, Meta announced they were launching a new social media app called