The Comms Chronicle
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Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction


IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I

Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges

Clip Art Reborn
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present


You Know Too Much
Something I love in the initial stages of a project is when we sit down
Podcast Appearances

A Focus on Canadian Social Media in 2024
2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while

Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in

The pen is mightier than the sword
No truer words were ever spoken. In today’s society, where people feel free to lash

How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,

Using Professional Graphic Design to Enhance Your Brand
The Power of Visual Storytelling The old saying, “a picture is worth a thousand words,”

The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the

Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?
On July 5, 2023, Meta announced they were launching a new social media app called

Four Free Tips to Start Developing Your Social Media Strategy
Social media is vital for any brand or business to expand and grow its audience.

Why in-person events still matter
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have

How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out