Communications
Why it’s Important to be a Member of a Professional Communications Association!
Principal Sue Heuman, ABC, MC, chatted with Doug Downs, SCMP, about the value of professional
June 9, 2020
The Comms Chronicle
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Marketing
Bounce Rate Blues
Imagine you’re a child following a parent around. You tug on their jacket and realize
May 30, 2019
Communications
Communicating to Win
Allan Thygesen spoke at Google Marketing Live last week. His message was clear. Companies should
May 23, 2019
Communications
In Defense of The Book Worm
There was a time when the printed word was king. If you wanted to get
May 2, 2019
Marketing
Google Ads – Getting You Where You WANT To Go
The elevators have a mind of their own this week. Every ride ensures a grand
April 11, 2019
Marketing
Hire an Agency – or Hope for a Unicorn?
Let’s say you’re a small to mid-sized company, just breaking into the market. You’re getting
March 21, 2019
Podcast Appearances
Communications
December 2, 2025
Communications
December 13, 2024
Communications
Circle of Fellows #122: Preparing Professional Communicators for the Future
Join Sue Heuman on this episode of the IABC Circle of Fellows Podcast! What does the
Focus Communications
December 2, 2025
Communications
The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in
Meagan Sterling
April 28, 2025
Communications
Flashback: A View From the Top – Episode 15 – Sue Heuman
Listen To the Podcast Sue Heuman, co-owner and principal of Focus Communications, was featured on
Sue Heuman
December 13, 2024
Communications
In Light of Recent Events!
As a communications professional who has dedicated a significant part of my life to helping
Dean Heuman
July 24, 2024
Communications
Using Public Domain Characters for your Business
In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey,
Landon Kiltz
March 25, 2024
Communications
Five reasons a communications audit makes good business sense
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is
Sue Heuman
March 4, 2024
Communications
Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in
Landon Kiltz
December 18, 2023
Communications
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
Landon Kiltz
August 11, 2023
Communications
How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out
Landon Kiltz
May 31, 2023
Communications
There is No General Public
One of the main points taught to me repeatedly during my time at university is
Landon Kiltz
May 10, 2023
