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August 11, 2021
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The Comms Chronicle
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Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction
July 30, 2021
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IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I
July 9, 2021
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Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges
June 17, 2021
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Clip Art Reborn
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present
May 27, 2021
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You Know Too Much
Something I love in the initial stages of a project is when we sit down
May 12, 2021
Podcast Appearances
Communications
December 13, 2024
Communications
The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in
Meagan Sterling
April 28, 2025
Hiring
Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent
Alberta’s labour market has changed radically in the past five years. The Business Council of
Landon Kiltz
April 9, 2024
Marketing
How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,
Landon Kiltz
October 11, 2023
Communications
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
Landon Kiltz
August 11, 2023
Marketing
Why in-person events still matter
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have
Landon Kiltz
June 14, 2023
Communications
How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out
Landon Kiltz
May 31, 2023
Marketing
Four Ways ChatGPT and AI Can Help Inspire Your Digital Blog for Free!
Artificial Intelligence (AI) has become quite the topic of discussion lately. This technology is being
Landon Kiltz
May 23, 2023
Communications
You cannot target everyone
When we meet with a new client, we always discuss their target audiences. It is
Meagan Sterling
February 22, 2022
Marketing
Bounce Rate Blues
Imagine you’re a child following a parent around. You tug on their jacket and realize
Dean Heuman
May 30, 2019
Marketing
Google Ads – Getting You Where You WANT To Go
The elevators have a mind of their own this week. Every ride ensures a grand
Dean Heuman
April 11, 2019
