The Comms Chronicle
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Where are you going?
Those who know me know that I’m a lifelong IABC member and champion – a
Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction
IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I
Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges
Podcast Appearances
The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in
Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent
Alberta’s labour market has changed radically in the past five years. The Business Council of
How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
Why in-person events still matter
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have
How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out
Four Ways ChatGPT and AI Can Help Inspire Your Digital Blog for Free!
Artificial Intelligence (AI) has become quite the topic of discussion lately. This technology is being
You cannot target everyone
When we meet with a new client, we always discuss their target audiences. It is
Bounce Rate Blues
Imagine you’re a child following a parent around. You tug on their jacket and realize
Google Ads – Getting You Where You WANT To Go
The elevators have a mind of their own this week. Every ride ensures a grand