Communications
Why it’s Important to be a Member of a Professional Communications Association!
Principal Sue Heuman, ABC, MC, chatted with Doug Downs, SCMP, about the value of professional
June 9, 2020
The Comms Chronicle
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Bounce Rate Blues
Imagine you’re a child following a parent around. You tug on their jacket and realize
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Communicating to Win
Allan Thygesen spoke at Google Marketing Live last week. His message was clear. Companies should
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Communications
In Defense of The Book Worm
There was a time when the printed word was king. If you wanted to get
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Marketing
Google Ads – Getting You Where You WANT To Go
The elevators have a mind of their own this week. Every ride ensures a grand
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Hire an Agency – or Hope for a Unicorn?
Let’s say you’re a small to mid-sized company, just breaking into the market. You’re getting
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Podcast Appearances
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Communications
The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in
Meagan Sterling
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Hiring
Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent
Alberta’s labour market has changed radically in the past five years. The Business Council of
Landon Kiltz
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Marketing
How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,
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Communications
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
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August 11, 2023
Marketing
Why in-person events still matter
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have
Landon Kiltz
June 14, 2023
Communications
How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out
Landon Kiltz
May 31, 2023
Marketing
Four Ways ChatGPT and AI Can Help Inspire Your Digital Blog for Free!
Artificial Intelligence (AI) has become quite the topic of discussion lately. This technology is being
Landon Kiltz
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Communications
You cannot target everyone
When we meet with a new client, we always discuss their target audiences. It is
Meagan Sterling
February 22, 2022
Marketing
Bounce Rate Blues
Imagine you’re a child following a parent around. You tug on their jacket and realize
Dean Heuman
May 30, 2019
Marketing
Google Ads – Getting You Where You WANT To Go
The elevators have a mind of their own this week. Every ride ensures a grand
Dean Heuman
April 11, 2019
