The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in the strategy. We believe in the power of media monitoring. This could be traditional media like online magazines and articles, but it can also be broadened to include social media. As powerful as this service is, the results can either […]
How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts, goblins, vampires, and zombies that send shivers down your spine; it’s also the horror of limited resources. Creating an effective marketing campaign can seem overwhelming when you’re on a tight budget, have limited time, or lack available staff. But as […]
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the 2023 Alberta International Airshow. Getting the word out about a large event like this requires tremendous planning, collaborative teamwork, and dedication. I am incredibly fortunate to have been a part of the highly skilled team at Focus Communications. We achieved […]
Why in-person events still matter
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have geared up once again. Focus Communications organizes several large conferences and events each year. Witnessing all the work that goes into large events like this got me thinking about how many of these events were only online a couple of […]
How are Communications Professionals Using AI?
The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out to destroy humanity, such as the T-800 from the Terminator movies or HAL 9000 from 2001: A Space Odyssey, is often what we think of when we picture AI. While AI is not (currently) trying to eradicate humanity, there are […]
Four Ways ChatGPT and AI Can Help Inspire Your Digital Blog for Free!
Artificial Intelligence (AI) has become quite the topic of discussion lately. This technology is being used everywhere; from making silly YouTube or TikTok videos to writing full University level papers, AI is shaking up many industries. The software is also causing controversy in creative fields and is a contributing factor in the ongoing Writers Guild […]
You cannot target everyone
When we meet with a new client, we always discuss their target audiences. It is an important first step in the strategic plan and happens before we even think about tactics. Very often, clients say something to the effect of: “well, we really are here for everyone. Our [insert product or service] has a value […]
Bounce Rate Blues
Imagine you’re a child following a parent around. You tug on their jacket and realize it’s not your mom or dad at all. These people are total strangers! Panic ensues as you run off to find your actual parents. Did you ever do this as a child? I know I did. Not as traumatic, but […]
Google Ads – Getting You Where You WANT To Go
The elevators have a mind of their own this week. Every ride ensures a grand tour of the CN Tower. The scenic route, if you will. I didn’t request these floors; fellow riders don’t want these floors. The elevator pushes its own buttons and ours at the same time. In a way, the whole experience […]
Hire an Agency – or Hope for a Unicorn?
Let’s say you’re a small to mid-sized company, just breaking into the market. You’re getting some decent contracts but want to expand your reach and get more work. You need to hire a marketing or communications expert to get you to the next level. It’s a big job. That person will likely have to develop […]