Alberta Heartland Conference

Client: Alberta Industrial Heartland Association

The Alberta Industrial Heartland Association (AIHA) was expecting more than 600 attendees to its 19th annual stakeholder event. It would feature multiple speakers and panel discussions and would be important for the province—with opportunities to engage influencers about the potential for energy industry development.

Focus Communications developed a strong brand for the conference and worked with organizers to help embed the theme in all messaging. We wrote the event strategy with measurable objectives that defined how success would look. We built the plan, spelling out the tactics that would lead to success. And then we delivered. We produced the creative: website, promotions, registration materials and audio visuals. We managed all the pre-planning and the actual day.