The Comms Chronicle
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Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction


IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I

Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges

Clip Art Reborn
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present


You Know Too Much
Something I love in the initial stages of a project is when we sit down
Podcast Appearances

Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent
Alberta’s labour market has changed radically in the past five years. The Business Council of

Using Public Domain Characters for your Business
In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey,

How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,

The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the

Why in-person events still matter
In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have

Five Tips to Age-Proof Your Career
Today is the oldest you’ve ever been, and the youngest you’ll ever be. But, what