Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent

Alberta’s labour market has changed radically in the past five years. The Business Council of Alberta states that the unemployment and job vacancy rates in 2018 were seven per cent and three per cent, respectively. However, by 2023, the unemployment rate shrunk to under six per cent and the vacancy rate grew to four per […]

Using Public Domain Characters for your Business

In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey, once strictly copyrighted property of the Walt Disney Company, can now be used by anyone to create new works so long as they use his original appearance from Steamboat Willie (1928.) The public domain gives iconic fictional stories and characters […]

How Marketing Limitations Spark Innovation

Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts, goblins, vampires, and zombies that send shivers down your spine; it’s also the horror of limited resources. Creating an effective marketing campaign can seem overwhelming when you’re on a tight budget, have limited time, or lack available staff. But as […]

The Significance of Integrated Marketing and Communications

Recently, I had the privilege of contributing to the marketing and communications efforts for the 2023 Alberta International Airshow. Getting the word out about a large event like this requires tremendous planning, collaborative teamwork, and dedication. I am incredibly fortunate to have been a part of the highly skilled team at Focus Communications. We achieved […]

Why in-person events still matter

In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have geared up once again. Focus Communications organizes several large conferences and events each year. Witnessing all the work that goes into large events like this got me thinking about how many of these events were only online a couple of […]

Five Tips to Age-Proof Your Career

Today is the oldest you’ve ever been, and the youngest you’ll ever be. But, what age is your career? This is not about lotions and potions for wrinkles; but rather, how to age-proof your career. How are you staying current with trends? How are you coping to create effective strategies in an environment that changes […]