The Comms Chronicle
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Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction


IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I

Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges

Clip Art Reborn
Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present


You Know Too Much
Something I love in the initial stages of a project is when we sit down
Podcast Appearances

Combating Misinformation: Lessons from Google’s Sonic X Thread
The rise of social media has made it quick and easy to spread misinformation. Anyone

A Focus on Canadian Social Media in 2024
2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while

Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in

How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,

Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?
On July 5, 2023, Meta announced they were launching a new social media app called

Four Free Tips to Start Developing Your Social Media Strategy
Social media is vital for any brand or business to expand and grow its audience.