Communications
Why it’s Important to be a Member of a Professional Communications Association!
Principal Sue Heuman, ABC, MC, chatted with Doug Downs, SCMP, about the value of professional
June 9, 2020
The Comms Chronicle
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Marketing
Bounce Rate Blues
Imagine you’re a child following a parent around. You tug on their jacket and realize
May 30, 2019
Communications
Communicating to Win
Allan Thygesen spoke at Google Marketing Live last week. His message was clear. Companies should
May 23, 2019
Communications
In Defense of The Book Worm
There was a time when the printed word was king. If you wanted to get
May 2, 2019
Marketing
Google Ads – Getting You Where You WANT To Go
The elevators have a mind of their own this week. Every ride ensures a grand
April 11, 2019
Marketing
Hire an Agency – or Hope for a Unicorn?
Let’s say you’re a small to mid-sized company, just breaking into the market. You’re getting
March 21, 2019
Podcast Appearances
Communications
December 2, 2025
Communications
December 13, 2024
Hiring
Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent
Alberta’s labour market has changed radically in the past five years. The Business Council of
Landon Kiltz
April 9, 2024
Communications
Using Public Domain Characters for your Business
In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey,
Landon Kiltz
March 25, 2024
Communications
Five reasons a communications audit makes good business sense
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is
Sue Heuman
March 4, 2024
Social Media
A Focus on Canadian Social Media in 2024
2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while
Landon Kiltz
January 25, 2024
Communications
Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in
Landon Kiltz
December 18, 2023
Uncategorized
The pen is mightier than the sword
No truer words were ever spoken. In today’s society, where people feel free to lash
Sue Heuman
November 16, 2023
Marketing
How Marketing Limitations Spark Innovation
Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts,
Landon Kiltz
October 11, 2023
Graphic Design
Using Professional Graphic Design to Enhance Your Brand
The Power of Visual Storytelling The old saying, “a picture is worth a thousand words,”
Landon Kiltz
September 27, 2023
Communications
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
Landon Kiltz
August 11, 2023
Social Media
Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?
On July 5, 2023, Meta announced they were launching a new social media app called
Landon Kiltz
July 11, 2023
