The Comms Chronicle
Read the Latest
Where are you going?
Those who know me know that I’m a lifelong IABC member and champion – a
Awareness is a step, not a destination
Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction
IABC World Conference Experience
I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I
Being Heard
As we emerge from various stages of lockdown, communication professionals will deal with the challenges
Podcast Appearances
Combating Misinformation: Lessons from Google’s Sonic X Thread
The rise of social media has made it quick and easy to spread misinformation. Anyone
A Focus on Canadian Social Media in 2024
2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while
The Significance of Integrated Marketing and Communications
Recently, I had the privilege of contributing to the marketing and communications efforts for the
Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?
On July 5, 2023, Meta announced they were launching a new social media app called
Four Free Tips to Start Developing Your Social Media Strategy
Social media is vital for any brand or business to expand and grow its audience.