Demand for the City of Edmonton Youth Council (CEYC) annual report jumped 380 per cent over one year. (How often do annual reports need a second print run?) The international body— IABC—gave the report its top prize: a Gold Quill award. Canada’s national PR association—CPRS—honoured it with a National Award of Excellence.
CEYC advises on projects and initiatives and offers a youth perspective to City Council. In comic book style, eight glossy pages (plus cover) told stories of heroes defending Edmonton’s youth. Those heroes happened to city councillors. Halftone dot photos, “kapow”-style graphics and speech-bubble quotes captivated readers. Add the bright colours of CEYC’s logo to tie everything together and redefine the words, “annual report.”