Hiring
Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent
Alberta’s labour market has changed radically in the past five years. The Business Council of
April 9, 2024
The Comms Chronicle
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Communications
Using Public Domain Characters for your Business
In early 2024, Mickey Mouse, Disney’s famous mascot, became part of the public domain. Mickey,
March 25, 2024
Communications
Five reasons a communications audit makes good business sense
Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is
March 4, 2024
Social Media
A Focus on Canadian Social Media in 2024
2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while
January 25, 2024
Communications
Adapting to the Changing Canadian News Landscape in 2024
As we approach the end of 2023, we must reflect on the significant shifts in
December 18, 2023
Uncategorized
The pen is mightier than the sword
No truer words were ever spoken. In today’s society, where people feel free to lash
November 16, 2023
Podcast Appearances
Communications
December 2, 2025
Communications
December 13, 2024
Communications
Circle of Fellows #122: Preparing Professional Communicators for the Future
Join Sue Heuman on this episode of the IABC Circle of Fellows Podcast! What does the
Focus Communications
December 2, 2025
Web Design
Navigating AI Search vs Traditional SEO: Strategies to Stay Visible in 2025 and Beyond
The world of digital marketing is changing fast. AI-driven search tools are reshaping how people
Focus Communications
November 24, 2025
Public Relations
Steadfast Support: Leap Magazine Spotlight on Dean Heuman
“You have cancer.” Three words no one wants to hear, but many, unfortunately, do. Dean
Dean Heuman
October 21, 2025
Communications
The Power of Strategic Keyword Selection in Media Monitoring
When it comes to media monitoring, the real magic isn’t just in the tools—it’s in
Meagan Sterling
April 28, 2025
Podcast
Talked Over and Ignored: PR Occupational Hazards for Women – Sue Heuman Podcast
The public relations industry has long been recognized as a female-dominated field, with women making
Sue Heuman
April 1, 2025
Public Relations
Transparency Is Not an Old-Fashioned Ideal
Does Transparent Communication Matter Today? President Donald Trump was found to have lied 30,573 times during
Landon Kiltz
February 13, 2025
Communications
Flashback: A View From the Top – Episode 15 – Sue Heuman
Listen To the Podcast Sue Heuman, co-owner and principal of Focus Communications, was featured on
Sue Heuman
December 13, 2024
Podcast
Public Relations Strategies When Companies Hire Controversial Leaders – Dean Heuman Podcast
Communicating About Controversial Leaders How do you navigate leadership changes, even when the decisions make
Dean Heuman
October 4, 2024
Communications
In Light of Recent Events!
As a communications professional who has dedicated a significant part of my life to helping
Dean Heuman
July 24, 2024
Social Media
Combating Misinformation: Lessons from Google’s Sonic X Thread
The rise of social media has made it quick and easy to spread misinformation. Anyone
Landon Kiltz
May 3, 2024
