Focus Communications played a key role in planning, organizing, and facilitating the 2025 Stronger Together Library Conference, an event designed to empower Alberta’s library community to connect, learn, and grow. The event took place on October 8 and 9, 2025.
The conference is a joint effort among six partners: The Alberta Library, Peace Library System, Yellowhead Regional Library, Northern Lights Library System, Library Association of Alberta and the Alberta Library Trustees’ Association.
Enhance the Website Experience
We refined the event website and developed a new, more reliable custom ticketing system to streamline registration and payment processing.
Shared Our Expertise
Focus Communications Principal, Sue Heuman, joined the conference speaker lineup, sharing insights on how libraries can successfully address the media.
HOW WE HELPED MAKE THE CONFERENCE A SUCCESS
Focus Communications continued to support the Stronger Together Library Conference, helping elevate the experience for attendees, speakers, and organizers alike.
Drive Engagement
Our team continued to manage the conference’s social media presence, and email newsletters building excitement, awareness, and attendance across Alberta.
Support Partners and Sponsors
We coordinated closely with sponsors and organizing partners, ensuring everyone had the tools, information, and visibility they needed for success.
Enhance the Website Experience
We refined the Stronger Together Conference website and developed a new, more reliable custom ticketing system using Event Tickets Plus to streamline registration and payment processing.
Social Media Management
Focus managed the conference’s social media channels, creating visually appealing graphics, building awareness for the event, growing each platform’s following, and tagging sponsors in thank you posts.
Conference Preperation
Focus worked with the organizing partners and arranged for two different engaging keynote speakers to present at the conference. We also prepared all onsite signage needed for the event.
What to do When a Reporter Calls
This year, Focus Communications Principal, Sue Heuman, joined the conference speaker lineup.
Even the most confident library director or trustee can feel a bit anxious when a reporter calls. Sue delivered practical strategies that library employees can use when they receive media inquiries.
Sue’s session drew a strong crowd and received excellent feedback from attendees.
Onsite
Focus coordinated with the team at the DoubleTree by Hilton Hotel West Edmonton to ensure the event went off without a hitch.
Focus worked as the sponsor liaisons to ensure they were satisfied, and had everything they needed for a successful event.
Results
The 2025 conference was very successful!
- Focus helped restructure the conference and added more sponsorship opportunities.
- 90% of 2025 sponsors were satisfied with the conference with 80% saying they would agree to come back next year.
- The six conference organizing partners were thrilled with Focus's work in 2025, and hired us again for the upcoming 2026 conference.
Mark your calendar to join us October 22 and 23, 2026, for next year’s Stronger Together Library Conference!
Conference Feedback
Get in touch today to see what we can do for you!
