The Focus Sandbox

As I sit here trying to come up with a good blog post topic, it occurs to me that I should write about the process. Coming up with

Those who know me know that I’m a lifelong IABC member and champion – a member for 37 years and counting. IABC has been there for me every

It was a pound sign, the number symbol, and now it has become one of the most used special characters …the hashtag. Hashtags are great to use but

Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction that awareness campaigns are just the first phase of a longer strategy. The

I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I have attended the Canada West Region conference before (in person – back in

As we emerge from various stages of lockdown, communication professionals will deal with the challenges of partially- or fully-remote workers, technology changes and strained resources. This, according to

Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present Microsoft paperclip ready to help at an instant? Looks like clip art is

Something I love in the initial stages of a project is when we sit down with a client (virtually) and just ask them to tell us about their

So much has changed in a year. (Don’t fret, I’m not going to repeat what you’ve already heard/read/discussed about the difference a pandemic year makes.) But I was

At Focus, we like to try to help other people as often as we can. We often donate our time and talents to important causes and activities in