Combating Misinformation: Lessons from Google’s Sonic X Thread

The rise of social media has made it quick and easy to spread misinformation. Anyone can write a post with false or misleading information and share it rapidly across various platforms. However, as technology like artificial intelligence and deep fakes evolve and become more accessible, generating more convincing and deliberately deceiving misinformation becomes much easier. […]

A Focus on Canadian Social Media in 2024

2023 saw many changes to the social media landscape. Twitter rebranded itself as  X, while Meta introduced Threads, setting a record as the fastest-growing app of all time, with 100 million users joining in just five days. As social media platforms evolve, so do Canadians’ ways of using them. Leger DGTL recently conducted a comprehensive […]

Adapting to the Changing Canadian News Landscape in 2024

As we approach the end of 2023, we must reflect on the significant shifts in Canadians’ news consumption habits. According to Statistics Canada, the vast majority of Canadians now rely on the Internet for their news. Furthermore, Leger DGTL has found that 82 per cent of surveyed Canadians have a Facebook account, which you’d think […]

How Marketing Limitations Spark Innovation

Limitation Breeds Creativity As we near the spooky season of Halloween, it’s not just ghosts, goblins, vampires, and zombies that send shivers down your spine; it’s also the horror of limited resources. Creating an effective marketing campaign can seem overwhelming when you’re on a tight budget, have limited time, or lack available staff. But as […]

Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?

On July 5, 2023, Meta announced they were launching a new social media app called Threads. Since Meta also owns Instagram, users can sign up for Threads with their existing Instagram accounts in seconds. Instagram followers, profile pictures, and bios are carried over into Threads, making registration an incredibly seamless experience (no pun intended.) The […]

Four Free Tips to Start Developing Your Social Media Strategy

Social media is vital for any brand or business to expand and grow its audience. As of 2023, an estimated 4.9 billion social media users exist worldwide. It makes sense that these platforms are used to generate attention. But sharing your family vacation photos on your personal account is much easier than running a business […]