Steadfast Support: Leap Magazine Spotlight on Dean Heuman

“You have cancer.” Three words no one wants to hear, but many, unfortunately, do. Dean Heuman says having family members hear those words was part of the push that got him involved, for the past 22 years, with the Glenn Anderson Day of Golf. Glenn Anderson with long-time fan. A community-driven golf tournament held in […]

Talked Over and Ignored: PR Occupational Hazards for Women – Sue Heuman Podcast

The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underrepresented, comprising just one-third of top-tier roles. This disparity raises critical questions about the systemic barriers that prevent women from rising to senior leadership positions […]

Transparency Is Not an Old-Fashioned Ideal

Does Transparent Communication Matter Today? President Donald Trump was found to have lied 30,573 times during his four years in office, or an average of 21 mistruths per day. Despite this, he claims to be mostly truthful, and his supporters do not seem deterred by his many fabrications. If a president disregards honest, open communication, and […]

Public Relations Strategies When Companies Hire Controversial Leaders – Dean Heuman Podcast

Communicating About Controversial Leaders How do you navigate leadership changes, even when the decisions make little sense? Dean Heuman was recently featured on the Stories and Strategies podcast, where he and Doug Downs tackled the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring […]

The Significance of Integrated Marketing and Communications

Recently, I had the privilege of contributing to the marketing and communications efforts for the 2023 Alberta International Airshow. Getting the word out about a large event like this requires tremendous planning, collaborative teamwork, and dedication. I am incredibly fortunate to have been a part of the highly skilled team at Focus Communications. We achieved […]

Five Tips to Age-Proof Your Career

Today is the oldest you’ve ever been, and the youngest you’ll ever be. But, what age is your career? This is not about lotions and potions for wrinkles; but rather, how to age-proof your career. How are you staying current with trends? How are you coping to create effective strategies in an environment that changes […]