AIHA BRINGS THE ENERGY!
10 years in the making
I am always genuinely impressed by what each of you brings to the table.
There are so many moving pieces, details, and things that can go sideways with an event like this, and you somehow make it look easy. From the months of planning and preparation to the execution on the day, your attention to detail, calmness, and willingness to jump in and solve whatever comes up is remarkable.
- Complete Branding
- Brand New Website & Event Ticketing
- Conference Planning & Logistics
- Sponsorship & Attendee Management
For 10 years, Focus Communications has organized the annual stakeholder event for Alberta’s Industrial Heartland Association (AIHA). Each year, between 800-1200 people spend the day hearing from industry leaders and engaging in panel discussions on oil, gas and petrochemical sectors.
The Objectives
- Provide a complete branding to cover every visible aspect of the conference.
- Provide a brand new website for easy information sharing and the handling of event ticket purchasing.
- Present and run through a plan for obtaining and handling sponsorships for the event.
- Plan the conference and all its necessary aspects for before, during and after the event.
The Outcome
1
Discovery
We started as we always do, by learning all about AIHA, who they are, and what they do. We proceeded to develop a series of concepts guided by the common traits and values that were discussed, creating a brand that is visually striking and memorable.
2
Visual Identity Re-Development
Focus Communications developed a strong brand for the conference and worked with our client to help embed the theme in all messaging. Like many brands, it has evolved over the years.
3
Website Development
AIHA needed a way to not only share information with potential and current registrants but also to bring online ticket sales in-house. We developed a brand new website and, over the years, added many custom functionalities, including custom event ticketing management software.
We developed a way to handle dynamic coupons, fees, custom Elementor ticketing widgets with complex behaviour handling, real-time question taking, attendee reporting, and user ticket editing on demand. The main purpose of the software was to reduce the ticketing fees we were being charged by third-party ticketing systems. By creating our own method, we were able to dramatically cut costs for our client.
4
Sponsorships
Focus works with the sponsors directly, making sure they are registered, getting the names of their attendees in, and making sure we fulfill all of the sponsorship details that were promised.
We create a beautiful and detailed sponsorship package that goes out to all of our previous sponsors as well as companies we are hoping will join to entice them with this year’s offers.
5
Conference Handling & Logistics
Our roles include all event management and logistics, including leading up to the event and day-of management. We handle A/V, name tags, print materials and programmes, speakers, menus, and sponsorships.
We are proud to manage this highly successful one-day event on behalf of AIHA.
