Combating Misinformation: Lessons from Google’s Sonic X Thread

The rise of social media has made it quick and easy to spread misinformation. Anyone can write a post with false or misleading information and share it rapidly across various platforms. However, as technology like artificial intelligence and deep fakes evolve and become more accessible, generating more convincing and deliberately deceiving misinformation becomes much easier. […]

A Focus on Canadian Social Media in 2024

2023 saw many changes to the social media landscape. Twitter rebranded itself as  X, while Meta introduced Threads, setting a record as the fastest-growing app of all time, with 100 million users joining in just five days. As social media platforms evolve, so do Canadians’ ways of using them. Leger DGTL recently conducted a comprehensive […]

Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?

On July 5, 2023, Meta announced they were launching a new social media app called Threads. Since Meta also owns Instagram, users can sign up for Threads with their existing Instagram accounts in seconds. Instagram followers, profile pictures, and bios are carried over into Threads, making registration an incredibly seamless experience (no pun intended.) The […]