Boston Pizza Charity Classic

Client: SK Events

Every year, Boston Pizza holds a charity golf tournament. The event is a centrepiece within BP’s philanthropic package, which provides millions for Northern Alberta charities. The Northern Alberta Boston Pizza franchisees pledge to raise charitable funds and donate them back in a significant and meaningful way to charities in the communities they serve.

Each year, Focus creates a video showcasing Boston Pizza’s philanthropy, the essential nature of the golf classic, and the many charities that will benefit.

In 2018 when the tournament turned 26, it had donated over $2.5 million dollars since inception. An unexpected snowfall in early September meant cancelling the golf portion of the event. Despite the snow, a sold-out crowd attended the evening reception. Focus created an impactful video, and the live auction kicked off with a viewing. During the following two hours, the room raised a record $301,696.29 for Northern Alberta charities.