Terese Brasen

Sr. Communications Strategist

"I am fascinated by strategy. Strategic communications can change how people feel, what they think, and how they behave."

In 1987, after 10 years as a Toronto-based freelance writer, Terese returned to Edmonton to accept an assignment with the newly formed Alberta Cancer Board. She used her writing and storytelling skills to develop unique products that attracted donations and recruited oncologists to Edmonton.

She slowly grew her consulting business, offering writing, editing, and strategic communications services to many government departments, universities, agencies, and City of Edmonton departments. Her clients included Alberta Labour, where she edited Occupational Health and Safety Magazine and provided communications support for the province’s emerging health and safety programs, including Partnerships in Health and Safety. She provided change communication and internal communication for Family and Social Services (now Children’s Services and Community and Social Services), wrote speeches for MLAs and senior executives, and developed strategies and materials for programs across government.

For 10 years until it closed, Terese produced the MuniNews for the Municipal Airport, telling stories about aviation in Edmonton then and now. Her clients also included the University of Alberta Hospital. During the construction and development of the Mazankowski Alberta Heart Institute, her stories of patients, staff, and cardiology positioned the institute as a centre of excellence.

“I am fascinated by strategy,” she says. “Strategic communications can change how people feel, what they think, and how they behave.”

In 1997, Terese became accredited through the International Association of Business Communicators (IABC). The process took several years and involved being evaluated by an international team of senior communicators. The ABC designation is proof of accreditation

In 2008, Terese took a full-time role with the Government of Alberta. She established internal communications business units in Alberta Environment and Alberta Energy and used SharePoint social media tools (blogs, discussion boards, online newsletters, and intranets) to create two-way communication and engagement.

She joined Focus Communications in 2018.

Over the years, Terese has written speeches, marketing and campaign materials, reports, websites, narratives, billboards, and newsletters. She has won more than a dozen awards through the International Association of Business Communicators (IABC). In her spare time, she writes fiction and creative nonfiction and is a published novelist.