Zach Belland

Zach Belland

Senior Marketing Strategist

If Content is King, Time is Queen.

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We invest an incredible number of resources developing perfect pieces of content only to post when it’s convenient for us, gets approved, or we have the urge to share.

If you’re trying to up your social media game in 2019, start with timing. The below recommendations are based on both research, as well as client results, and they take into account the most recent social media algorithm changes.

 

Facebook

Wednesday, Thursday, Friday 12:00 p.m. – 4:00 p.m.

You’d think everyone would be hard at work, too busy for a scroll down Facebook lane. Think again. Data shows us that almost 80 per cent of Facebook engagement spikes between 12:00 p.m. and 4:00 p.m. Also, Fridays account for the highest peak in user engagement at 17 per cent. Are you a brand struggling to increase Facebook engagement? Try Wednesdays, where the number of interactions per post is consistently the highest for brands.

 

Instagram

Monday, Wednesday, Thursday, Friday 11:30 a.m. – 1:00 p.m. and 2:00 a.m.

11:30 a.m. to 1:00 p.m. makes sense. Lunchtime has always been a peak time for Instagram content consumption. But 2:00 a.m.? Hard to believe, we know. In our research, the most optimal brand engagement occurs at 2:00 a.m. If you catch your competitors asleep, you’re likely to emerge at the top of users’ feeds by morning. Like Facebook, Wednesday has yielded the best results for our clients. Halfway through the week, engagement increases as we lean on Instagram to escape the mid-week blues and pull us through to the weekend.

 

Twitter

Monday, Tuesday, Wednesday, Thursday 12:00 p.m.

People are busy, so it’s completely logical that the optimal times to tweet are on lunchbreaks and after work. Tweet during the work week for maximum interaction. By the time Friday rolls around, people are thinking about the weekend. And the weekend? Forget about it. Saturday and Sunday tend to be the worst performing days as far as Twitter interactions are concerned. Which weekday is the best you ask? Wednesday. Wednesday has consistently shown us the highest clickthrough rates and greatest number of retweets compared to any other weekday.

 

LinkedIn

Tuesday, Wednesday, Thursday 7:00 a.m. – 8:00 a.m.

LinkedIn is the morning newspaper for businesspeople. LinkedIn follows the traditional workday schedule, showing consistent spikes in engagement when users first arrive to work in the mornings, over their lunchbreaks, and right before they clock out at the end of the workday. We tend to see the most engagement Tuesday mornings, as people are sit down with their triple venti, half-sweet, non-fat, caramel macchiatos.

You need to understand your audience, right down to their online habits.

This is where Focus can help. From audience identification, content generation, and execution, through to analytics and measurement, Focus is here to help you reach your audience at the best times, eliminating guesswork and maximizing engagement.

Work hard on content, but don’t lose sight of optimal times to post.

 

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