Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Focus Communications Edmonton Marketing Company ## Sitemaps - [XML Sitemap](https://www.focuscom.ca/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Comms Chronicle](https://www.focuscom.ca/comms-chronicle/) - [Focus Communications Proudly Supports the 2026 World's Longest Hockey Game](https://www.focuscom.ca/focus-communications-proudly-supports-the-2026-worlds-longest-hockey-game/) - Supporting Ground-Breaking Cancer Research and Treatment Through Canada's Favourite Game The 2026 World’s Longest Hockey Game is taking place between February 5-16, 2026. This extraordinary event features 40 hockey players playing an 11-day hockey game to raise $1 million and help fund the purchase and installation of life-saving immunotherapy equipment at the Cross Cancer Institute.Focus - [Maybe This Was Written by AI](https://www.focuscom.ca/maybe-this-was-written-by-ai/) - Just like many of you, our office is having a lot of talks about Artificial Intelligence. What we can do with it, what we should do with it, how cool it can be, how helpful it can be, and how scary it can be.As more stories emerge about companies using AI to write entire reports - [Circle of Fellows #122: Preparing Professional Communicators for the Future](https://www.focuscom.ca/circle-of-fellows-122-preparing-professional-communicators-for-the-future/) - Join Sue Heuman on this episode of the IABC Circle of Fellows Podcast!What does the future of communication look like — and how can professionals get ready for it?Sue joins an expert panel for a fast-paced, insightful conversation about the skills and mindsets that will define our field. From AI literacy and data fluency to ethical - [Navigating AI Search vs Traditional SEO: Strategies to Stay Visible in 2025 and Beyond](https://www.focuscom.ca/ai-search-vs-traditional-seo/) - The world of digital marketing is changing fast. AI-driven search tools are reshaping how people discover information, challenging the traditional rules of SEO. ChatGPT Atlas On October 21, 2025, OpenAI unveiled ChatGPT Atlas, a new browser that integrates ChatGPT directly, allowing users to summarize web pages, compare products, and analyze content instantly.While the new browser - [Steadfast Support: Leap Magazine Spotlight on Dean Heuman](https://www.focuscom.ca/steadfast-support-leap-magazine-spotlight-on-dean-heuman/) - “You have cancer.” Three words no one wants to hear, but many, unfortunately, do. Dean Heuman says having family members hear those words was part of the push that got him involved, for the past 22 years, with the Glenn Anderson Day of Golf. A community-driven golf tournament held in Edmonton, the Glenn Anderson Day - [The Power of Strategic Keyword Selection in Media Monitoring](https://www.focuscom.ca/the-power-of-strategic-keyword-selection-in-media-monitoring/) - When it comes to media monitoring, the real magic isn’t just in the tools—it’s in the strategy. We believe in the power of media monitoring. This could be traditional media like online magazines and articles, but it can also be broadened to include social media. As powerful as this service is, the results can either - [Talked Over and Ignored: PR Occupational Hazards for Women – Sue Heuman Podcast](https://www.focuscom.ca/talked-over-and-ignored-pr-occupational-hazards-for-women-sue-heuman-podcast/) - The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underrepresented, comprising just one-third of top-tier roles. This disparity raises critical questions about the systemic barriers that prevent women from rising to senior leadership positions - [Transparency Is Not an Old-Fashioned Ideal](https://www.focuscom.ca/transparency-is-not-an-old-fashioned-ideal/) - Does Transparent Communication Matter Today?President Donald Trump was found to have lied 30,573 times during his four years in office, or an average of 21 mistruths per day. Despite this, he claims to be mostly truthful, and his supporters do not seem deterred by his many fabrications. If a president disregards honest, open communication, and their - [Flashback: A View From the Top - Episode 15 - Sue Heuman](https://www.focuscom.ca/flashback-a-view-from-the-top-episode-15-sue-heuman/) - Listen To the Podcast Sue Heuman, co-owner and principal of Focus Communications, was featured on Adrian Cropley‘s A View From the Top Podcast. Adrian is the founding partner at the Centre for Strategic Communication Excellence (CSCE) and is widely recognized as one of the world’s foremost experts and consultants in strategic communication.The pair explore everything - [Public Relations Strategies When Companies Hire Controversial Leaders - Dean Heuman Podcast](https://www.focuscom.ca/public-relations-strategies-when-companies-hire-controversial-leaders-dean-heuman-podcast/) - Communicating About Controversial LeadersHow do you navigate leadership changes, even when the decisions make little sense?Dean Heuman was recently featured on the Stories and Strategies podcast, where he and Doug Downs tackled the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new - [In Light of Recent Events!](https://www.focuscom.ca/in-light-of-recent-events/) - As a communications professional who has dedicated a significant part of my life to helping organizations build and manage their reputations, I always observe the landscape and try to understand why companies make certain decisions, especially when they’re controversial. Whether it's a questionable ad campaign, a poor business decision, or hiring someone with a dubious - [Combating Misinformation: Lessons from Google's Sonic X Thread](https://www.focuscom.ca/combating-misinformation-lessons-from-googles-sonic-x-thread/) - The rise of social media has made it quick and easy to spread misinformation. Anyone can write a post with false or misleading information and share it rapidly across various platforms. However, as technology like artificial intelligence and deep fakes evolve and become more accessible, generating more convincing and deliberately deceiving misinformation becomes much easier. - [Four Ways ChatGPT and AI Can Help Inspire Your Digital Blog for Free!](https://www.focuscom.ca/four-ways-chatgpt-and-ai-can-help-inspire-your-digital-blog-for-free/) - Artificial Intelligence (AI) has become quite the topic of discussion lately. This technology is being used everywhere; from making silly YouTube or TikTok videos to writing full University level papers, AI is shaking up many industries. The software is also causing controversy in creative fields and is a contributing factor in the ongoing Writers Guild - [Strategic Talent Acquisition: Five Marketing Tips to Recruit Top Talent](https://www.focuscom.ca/strategic-talent-acquisition-five-marketing-tips-to-recruit-top-talent/) - Alberta’s labour market has changed radically in the past five years. The Business Council of Alberta states that the unemployment and job vacancy rates in 2018 were seven per cent and three per cent, respectively. However, by 2023, the unemployment rate shrunk to under six per cent and the vacancy rate grew to four per - [Using Public Domain Characters for your Business](https://www.focuscom.ca/using-public-domain-characters-for-your-business/) - In early 2024, Mickey Mouse, Disney's famous mascot, became part of the public domain. Mickey, once strictly copyrighted property of the Walt Disney Company, can now be used by anyone to create new works so long as they use his original appearance from Steamboat Willie (1928.) https://www.youtube.com/watch?v=hmzO--ox7X0 The public domain gives iconic fictional stories and - [Five reasons a communications audit makes good business sense](https://www.focuscom.ca/five-reasons-a-communications-audit-makes-good-business-sense/) - Legendary US retailer John Wannamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If this sums up your organization, a communications audit might just be what you need. An audit takes an objective review of your current communication activities and provides data and insights - [A Focus on Canadian Social Media in 2024](https://www.focuscom.ca/a-focus-on-canadian-social-media-in-2024/) - 2023 saw many changes to the social media landscape. Twitter rebranded itself as X, while Meta introduced Threads, setting a record as the fastest-growing app of all time, with 100 million users joining in just five days. As social media platforms evolve, so do Canadians' ways of using them. Leger DGTL recently conducted a comprehensive - [When does talk become action?](https://www.focuscom.ca/when-does-talk-become-action-2/) - This week, world leaders are in Glasgow, Scotland for the annual summit on climate. COP26, it’s called officially, meaning this is the 26th meeting of the Conference of the Parties (COP) since Kyoto in 1995. Rather than go into a review of what action has been taken since the first COP, I want to talk - [You cannot target everyone](https://www.focuscom.ca/you-cannot-target-everyone/) - When we meet with a new client, we always discuss their target audiences. It is an important first step in the strategic plan and happens before we even think about tactics. Very often, clients say something to the effect of: “well, we really are here for everyone. Our [insert product or service] has a value - [Three things to know: website analytics edition](https://www.focuscom.ca/three-things-to-know-website-analytics-edition/) - Website analytics are an extremely helpful tool for businesses, if they know what they’re looking at. While combing through web stats isn’t exactly everyone’s idea of a good time, knowing what you’re looking for and what the stats mean could help you engage your audience, know where to put more effort, and even let you - [So, what really is the truth?](https://www.focuscom.ca/so-what-really-is-the-truth/) - It seems odd to question the truth, although ‘fake news’ certainly started challenging us a few years ago. Nevertheless, people can surely agree on facts: 2 + 2 will always = 4. But, when it comes to recounting history or even relaying conversations, what really is the truth? Winston Churchill is attributed with saying, “history - [Adapting to the Changing Canadian News Landscape in 2024](https://www.focuscom.ca/adapting-to-the-changing-canadian-news-landscape-in-2024/) - As we approach the end of 2023, we must reflect on the significant shifts in Canadians' news consumption habits. According to Statistics Canada, the vast majority of Canadians now rely on the Internet for their news. Furthermore, Leger DGTL has found that 82 per cent of surveyed Canadians have a Facebook account, which you’d think - [The pen is mightier than the sword](https://www.focuscom.ca/the-pen-is-mightier-than-the-sword/) - No truer words were ever spoken. In today’s society, where people feel free to lash out at service staff, call centre employees, and retail clerks, it seems there are simply no boundaries to the abuse they feel entitled to hurl. Yelling, name-calling, insulting people… This might make the person feel, what, powerful? superior? in the - [A Focus on SWOT](https://www.focuscom.ca/a-focus-on-swot/) - The corporate world is full of jargon that can initially seem intimidating. Business people will use the term SWOT analysis as a common phrase in conversation, but do most people understand what that means outside of the office? What is a SWOT Analysis? SWOT is an acronym that stands for: Strengths Weaknesses Opportunities and Threats - [Using Professional Graphic Design to Enhance Your Brand](https://www.focuscom.ca/using-professional-graphic-design-to-enhance-your-brand/) - The Power of Visual Storytelling The old saying, “a picture is worth a thousand words,” stays true. There’s a reason visual storytelling has been used since the caveman era. The human brain can process pictures 60,000 times faster than text, and ninety per cent of the information processed by our minds is visual. Therefore, visual - [How Marketing Limitations Spark Innovation](https://www.focuscom.ca/how-marketing-limitations-spark-innovation/) - Limitation Breeds Creativity As we near the spooky season of Halloween, it's not just ghosts, goblins, vampires, and zombies that send shivers down your spine; it's also the horror of limited resources. Creating an effective marketing campaign can seem overwhelming when you're on a tight budget, have limited time, or lack available staff. But as - [The Significance of Integrated Marketing and Communications](https://www.focuscom.ca/the-significance-of-integrated-marketing-and-communications/) - Recently, I had the privilege of contributing to the marketing and communications efforts for the 2023 Alberta International Airshow. Getting the word out about a large event like this requires tremendous planning, collaborative teamwork, and dedication. I am incredibly fortunate to have been a part of the highly skilled team at Focus Communications. We achieved - [Unravelling Twitter’s Threads: Will Meta’s Social Platform be the End of Tweeting?](https://www.focuscom.ca/unravelling-twitters-threads-will-metas-social-platform-be-the-end-of-tweeting/) - On July 5, 2023, Meta announced they were launching a new social media app called Threads. Since Meta also owns Instagram, users can sign up for Threads with their existing Instagram accounts in seconds. Instagram followers, profile pictures, and bios are carried over into Threads, making registration an incredibly seamless experience (no pun intended.) The - [Four Free Tips to Start Developing Your Social Media Strategy](https://www.focuscom.ca/four-free-tips-to-start-developing-your-social-media-strategy/) - Social media is vital for any brand or business to expand and grow its audience. As of 2023, an estimated 4.9 billion social media users exist worldwide. It makes sense that these platforms are used to generate attention. But sharing your family vacation photos on your personal account is much easier than running a business - [Why in-person events still matter](https://www.focuscom.ca/why-in-person-events-still-matter/) - In-person events are returning with gusto as conferences, cancelled or moved online during COVID-19, have geared up once again. Focus Communications organizes several large conferences and events each year. Witnessing all the work that goes into large events like this got me thinking about how many of these events were only online a couple of - [How are Communications Professionals Using AI?](https://www.focuscom.ca/how-are-communications-professionals-using-ai/) - The entertainment industry has shaped our modern understanding of artificial intelligence. Malevolent machines set out to destroy humanity, such as the T-800 from the Terminator movies or HAL 9000 from 2001: A Space Odyssey, is often what we think of when we picture AI. While AI is not (currently) trying to eradicate humanity, there are - [Communication Hygiene](https://www.focuscom.ca/communication-hygiene/) - Washing your hands regularly and brushing your teeth: these habits are important for the hygiene of your body. Similarly, good communication hygiene is important, tasks that make you a better communicator and make sure you are communicating well. Communication hygiene essentially refers to making sure you are practicing proper techniques. A big part of this - [There is No General Public](https://www.focuscom.ca/there-is-no-general-public/) - One of the main points taught to me repeatedly during my time at university is that there is no such thing as a general public. Yet this term continues to be used today to describe a large population of average people. The term general public implies that we can lump a colossal group of people - [Sue Heuman, ABC, MC, IABC Fellow](https://www.focuscom.ca/sue-heuman-abc-mc-iabc-fellow/) - I am so proud to announce that my business partner and wife, Sue Heuman, has been named a Fellow by the International Association of Business Communicators (IABC). This is an incredible honour that is much deserved. Achieving the IABC Fellow designation requires the individual to have a significant impact, not only on their organization and - [What's the rush?](https://www.focuscom.ca/whats-the-rush/) - “There’s never time to do it right, but there’s always time to do it over.” These words ring true so many times for communication professionals who are pressed by clients to deliver products and services in a flash. And, many times errors occur as a result of rushing around, and you end up doing things - [Tips to effectively delegate assignments](https://www.focuscom.ca/tips-to-effectively-delegate-assignments/) - “You, what’s your name?” “Tom.” “Tom, call 911.” Many, many years ago, at a first aid training course, the instructor said that when you happen on an accident scene, it’s important to be specific when asking for help. Ask the person’s name, look them in the eye, then say their name as part of your - [Brainstorming](https://www.focuscom.ca/brainstorming/) - As I sit here trying to come up with a good blog post topic, it occurs to me that I should write about the process. Coming up with topics is hard. There are countless topics on the internet, so how do you (or I) decide what to write about? Brainstorming is tricky because while it - [Where are you going?](https://www.focuscom.ca/where-are-you-going/) - Those who know me know that I’m a lifelong IABC member and champion – a member for 37 years and counting. IABC has been there for me every step of my career. When I was starting out, it was (and still is!) the best place to get information and resources on the latest trends in - [How to #Hashtags](https://www.focuscom.ca/how-to-hashtags/) - It was a pound sign, the number symbol, and now it has become one of the most used special characters …the hashtag. Hashtags are great to use but sometimes they can be tricky, especially if you are trying to use them for a specific purpose and are not very familiar with how they work. Here - [Awareness is a step, not a destination](https://www.focuscom.ca/awareness-is-a-step-not-a-destination/) - Make it go viral. We want to increase awareness. Sigh. I’ve had a long-held conviction that awareness campaigns are just the first phase of a longer strategy. The big goal is to change attitudes and behaviour. Lemme show you. Did you know that the Yellowhead Highway is only 158 km longer than TransCanada Highway 1, - [IABC World Conference Experience](https://www.focuscom.ca/iabc-world-conference-experience/) - I recently attended my first (virtual) International Association of Business Communicators (IABC) World Conference! I have attended the Canada West Region conference before (in person – back in the day) and it was so fun, so engaging and so interesting to meet people in the same profession whom I could relate to in a way - [Being Heard](https://www.focuscom.ca/being-heard/) - As we emerge from various stages of lockdown, communication professionals will deal with the challenges of partially- or fully-remote workers, technology changes and strained resources. This, according to the Ragan Communication Benchmark Report 2021, will cause communication professionals to be even more nimble. More on that another day. The biggest report finding for me, though, - [COVID-19 - Support for Workers Returning to the Workplace](https://www.focuscom.ca/covid-19-support-for-workers-returning-to-the-workplace/) - Sue Heuman, ABC, MC Lots is being written, and rightly so, about the health and safety protocols that need to be in place in order for workers to return to the workplace. But what about the supports returning workers will need in order to cope with their new environments? In addition to new procedures and - [Tips and Career Insight for New Professionals Entering Communications](https://www.focuscom.ca/tips-and-career-insight-for-new-professionals-entering-marketing/) - Principal Sue Heuman, ABC, MC, chatted with Adrian Cropley, OAM, FRSA, IABC Fellow, SCMP about her career, equity for women in leadership roles, and her passion for the profession and mentoring others. Give it a listen here: https://bit.ly/372AhPx - [Work Space](https://www.focuscom.ca/work-space/) - This post is not sponsored, but if Post-It brand is looking…I’m available. Before I started working in an office, I thought I would be a really organized person with a clean desk and a full calendar. Literally nothing in my life pointed to that happening but I was determined to be the person with a - [The thing about social media](https://www.focuscom.ca/the-thing-about-social-media/) - …is that it’s social. For all the scheduling software and tools out there, the challenge remains being a good listener. Here’s the deal. Social media is like a telephone. It’s not a billboard. You don’t just “set it and forget it.” Being really great at social means allocating time and resources to listen and respond. - [We’re talking, but we’re not talking](https://www.focuscom.ca/were-talking-but-were-not-talking/) - I am going to share an unpopular opinion: I love talking on the phone. On the phone?! Yes. I know. It’s scandalous. Truthfully, I like calling people because it’s more efficient than texting and way less scripted. I am always analyzing my texts before sending them and re-reading the other person’s message. Did they mean - [The Hidden Joys Of Being Back At Work](https://www.focuscom.ca/the-hidden-joys-of-being-back-at-work/) - My long-time dream was to work from home. In particular, I hate rush hour traffic, and I hate driving when it’s -20 and a blizzard. Getting there was a significant barrier to being there. So when COVID hit and we were forced to work from home, I thought it was a blessing in disguise. Here - [Emotional Wellness Month](https://www.focuscom.ca/emotional-wellness-month/) - You know how the saying goes: “you have to put your own oxygen mask on first before assisting anyone else.” While this specifically refers to air travel, it also applies to our mental health. Since COVID-19 hit, adult depression has skyrocketed. The world is in the middle of a pandemic, on top of your already - [Making A Difference](https://www.focuscom.ca/making-a-difference/) - At Focus, we like to try to help other people as often as we can. We often donate our time and talents to important causes and activities in the community. In fact, we have donated our skills to dozens of organizations over the 19 years of our existence. Community service is at the core of - [Return to normal? Gee, I hope not. We can do better.](https://www.focuscom.ca/return-to-normal/) - When people say they want things to return to normal, I think what they really mean is a return to the ‘familiar.’ Because there was nothing normal about life before COVID. Crushing stress, racism, hate, pollution, poverty, hunger… We can do better. For all the horrible things COVID has brought, it is the great interrupter. - [Screen Overload](https://www.focuscom.ca/screen-overload/) - I have been working from home now for the better part of a year, off and on, depending on the current state of restrictions, and screen overload is a real problem these days. I was joking with someone (over Zoom, of course) the other day about how on the weekends I stare at my big - [What if there was no ‘work day’?](https://www.focuscom.ca/what-if-there-was-no-work-day/) - I read an article the other day about how the five-day work week started during the Industrial Revolution, and how we came to standardize an eight-hour-day. Forty hours a week was apparently determined to be the correct number of hours to work. But, is it? Is working 9 to 5 optimal for productivity? Creativity? Well-being? - [Accessibility and Communications](https://www.focuscom.ca/accessibility-and-communications/) - As communication professionals, we always try to be inclusive in order to get our messaging out to the broadest audiences possible. Persons with disabilities face some unique barriers to accessing information. Technology can help, and is making gains to ensure persons with disabilities can have ready access to information, but we can do our part - [Eight ways to create and sustain corporate culture in a WFH world](https://www.focuscom.ca/eight-ways-to-create-and-sustain-corporate-culture/) - A company’s culture is defined by how people interact with co-workers, customers and suppliers, and how they get their work done. Simply put, “it’s the way we do things.” For years, organizations have devoted time and resources to developing things like corporate mission, vision and values statements, all as part of establishing and sustaining a - [Why your company should undergo a Communications Audit](https://www.focuscom.ca/why-your-company-should-undergo-a-communications-audit/) - I recently finished a couple of communications audits for clients and I felt I should share why they are a good idea, and why your company or organization should consider investing in one. What is a Communications Audit? A communications audit is where a third party (like Focus!) goes through an inventory of your communications - [Clip Art Reborn](https://www.focuscom.ca/clip-art-reborn/) - Think waaaaay back… remember clip art? Screen beans and tacky illustrations, with the ever present Microsoft paperclip ready to help at an instant? Looks like clip art is making a comeback, but in a much more sophisticated way. Enter Canva, Crello, Easil and dozens of others. The question is, should non-designers be designing their own - [You Know Too Much](https://www.focuscom.ca/you-know-too-much/) - Something I love in the initial stages of a project is when we sit down with a client (virtually) and just ask them to tell us about their business or organization and what they are looking for. This is helpful for us to gain information, but I particularly enjoy listening to people talk about things - [Time to Think](https://www.focuscom.ca/time-to-think/) - So much has changed in a year. (Don’t fret, I’m not going to repeat what you’ve already heard/read/discussed about the difference a pandemic year makes.) But I was thinking about thinking. In the before times, we would drive to client meetings. On the way, I and my team would discuss the client’s project, brainstorm some - [40 years…and counting](https://www.focuscom.ca/40-yearsand-counting/) - 1981 Electric typewriters perched on every desk. Mail delivery meant pieces of paper distributed by human beings, twice a day, on rolling carts. ‘Mobile phone’ meant putting a landline on hold at one desk, and walking to another to pick it up. Photocopiers only printed in black and white. The word ‘internet’ was used for - [Why it's Important to be a Member of a Professional Communications Association!](https://www.focuscom.ca/why-its-important-to-be-a-member-of-a-professional-communications-association/) - Principal Sue Heuman, ABC, MC, chatted with Doug Downs, SCMP, about the value of professional associations, and lifelong learning. She’s a 36-year member of the International Association of Business Communicators (IABC) and a self-described ‘serial-volunteer.’ In addition to tremendous learning and networking opportunities, IABC helps its volunteers to develop board governance and leadership skills. “Plus - [Bounce Rate Blues](https://www.focuscom.ca/bounce-rate-blues/) - Imagine you’re a child following a parent around. You tug on their jacket and realize it’s not your mom or dad at all. These people are total strangers! Panic ensues as you run off to find your actual parents. Did you ever do this as a child? I know I did. Not as traumatic, but - [Communicating to Win](https://www.focuscom.ca/communicating-to-win/) - Allan Thygesen spoke at Google Marketing Live last week. His message was clear. Companies should anticipate to win. Addressing digital marketing representatives at the event, he noticed three variables holding companies back from winning: siloed organizations, siloed incentives, and siloed KPIs. A siloed mindset can be incredibly damaging--to the organization and to employees. It leads - [In Defense of The Book Worm](https://www.focuscom.ca/in-defense-of-the-book-worm/) - There was a time when the printed word was king. If you wanted to get information, learn, or be entertained, books were the place to go. Remember encyclopedias? Libraries? Ah, the thrill of finding just the paragraph you needed to write a social studies report. Today, all bets are off when it comes to telling - [Google Ads – Getting You Where You WANT To Go](https://www.focuscom.ca/building-a-google-ads-campaign/) - The elevators have a mind of their own this week. Every ride ensures a grand tour of the CN Tower. The scenic route, if you will. I didn’t request these floors; fellow riders don’t want these floors. The elevator pushes its own buttons and ours at the same time. In a way, the whole experience - [Hire an Agency – or Hope for a Unicorn?](https://www.focuscom.ca/hire-an-agency-or-hope-for-a-unicorn/) - Let’s say you’re a small to mid-sized company, just breaking into the market. You’re getting some decent contracts but want to expand your reach and get more work. You need to hire a marketing or communications expert to get you to the next level. It’s a big job. That person will likely have to develop - [Five Tips to Age-Proof Your Career](https://www.focuscom.ca/five-tips-to-age-proof-your-career/) - Today is the oldest you’ve ever been, and the youngest you’ll ever be. But, what age is your career? This is not about lotions and potions for wrinkles; but rather, how to age-proof your career. How are you staying current with trends? How are you coping to create effective strategies in an environment that changes ## Pages - [Home](https://www.focuscom.ca/) - START WITH STRATEGY See how we can work together Stay in touch with employees and customers. Strategy Communications Marketing Recruitment Library Services Web Design Social Media Graphic Design Crisis Management Our advice and services support your business goals. Focus Communications offers customized services that start with strategy and mix marketing, communications, and PR. We engage - [Library Services](https://www.focuscom.ca/services/library-services/) - Library Services We love libraries! Strategic communication advice Communication audits and plans Advocacy strategies and training Writing (web, print, audio) Issues management Branding and graphic design Social Media Brochures, Posters & Other Print Collaterals Partnering with Libraries to Advocate, Promote, and Thrive We are honoured to work with libraries, regions and associations! Along the way, - [Payments](https://www.focuscom.ca/payments/) - Thank you for working with Focus Communications, we appreciate your business. Pay Invoice Use the form below to pay a Focus Communications invoice. If you have any questions, please call us at (780) 732-7213 x 201. "*" indicates required fields LinkedInThis field is for validation purposes and should be left unchanged.Invoice #*Invoice Amount* Organization*Credit Card American - [Three Steps to Creating a Great Facebook Post for Small Businesses or Non-Profits](https://www.focuscom.ca/three-steps-to-creating-a-great-facebook-post-for-small-businesses-or-non-profits/) - Three Steps to Create Striking Facebook Posts for Small Businesses or Non-Profits Create Engaging Content. As of March 2024, 32 million Canadians had a Facebook account, making it a powerful tool for small businesses and non-profits to connect with their target markets. Facebook may seem simple for personal use, but when it comes to promoting - [Core Networks Employee Survey](https://www.focuscom.ca/core-networks-employee-survey/) - Core Network Solutions Employee Survey Thank you for taking the time to help Focus gather insights that will guide Core Network Solutions forward. Your input will help us refine Core’s messaging and marketing strategy to better reflect what makes the company unique Core Networks Employee Survey Newsletter Which of the following do you believe is - [Our Team](https://www.focuscom.ca/our-team/) - Our Team A Focused Team Providing Real Results. The team at Focus Communications brings decades of experience in working with complex teams, multiple stakeholders and the municipal environment. We understand approval processes, reporting requirements and the need to achieve real results.Working with teams and committees requires a collaborative approach, and that’s just our style. We - [Podcasts](https://www.focuscom.ca/podcasts/) - Podcasts Sharing and participatingare critical. Communications Circle of Fellows #122: Preparing Professional Communicators for the Future Listen to the podcast » December 2, 2025 Podcast Talked Over and Ignored: PR Occupational Hazards for Women – Sue Heuman Podcast Listen to the podcast » April 1, 2025 Communications Flashback: A View From the Top – Episode - [Social Media](https://www.focuscom.ca/services/social-media/) - Social Media Make your long story short. Social Strategy Account Management Ongoing Creative Digital Advertising Content Marketing Follower Engagement Connect with your customers By creating content for the right people, we can start chatter around your brand.Your social media presence is a one-to-one connection with customers and subscribers. It give organizations immediate, two-way engagement that - [Services](https://www.focuscom.ca/services/) - Services Start with Strategy. Strategy Communications Crisis Management Public Relations Marketing Library Services Web Design Social Media Events Design Recruitment Strategy You’re close to your project—so close it might seem blurry. We help you step back to see the features, benefits, risks, and opportunities from your audience’s perspective. You understand the complexity of what you - [Communications](https://www.focuscom.ca/services/communications/) - Communications Listening and participatingare critical. Crisis Communications Public Relations Stakeholder Relations Media Management Media Training Internal Communications Communications and strategy: it's all about engagement. Over the years, so much has changed with communications and engagement. It’s no longer acceptable to simply distribute messages: organizations must engage people in meaningful ways.Today, we view communications and engagement - [Crisis Management](https://www.focuscom.ca/services/crisis-management/) - Crisis Management Hope for the besthave a plan for the worst. Crisis Management Plans Crisis Communications Media Training Issue Management PR Crisis Management Crisis Management Plans Crisis management and communication: it's all about planning. When it comes to crisis management and communication, planning is key. Nobody wants to deal with a crisis, but that doesn’t - [Graphic Design](https://www.focuscom.ca/services/graphic-design/) - Graphic Design Boldly build excitement or quietly guide the eye. Brand Guides Logo Design Traditional & Digital Ads Vehicle Wraps Packaging Website Design​ Stationary Video Ads Building Wraps Your brand can be more than just a pretty logo. Design moves, inspires, guides, engages, empowers, and enlightens. Your products and services need design—ads, logos, websites, signs, - [Recruitment](https://www.focuscom.ca/services/marketing-recruitment-agency/) - Recruitment Attract Top Talent. Recruitment Strategy Career site Compelling Job Descriptions Digital Advertising Social Media Brochures, Posters & Other Print Collaterals Tailored Communication for Talent Acquisition The strategic approach of telling an organization’s story and making it look attractive to potential job candidates. How to stand out in a highly competitive job market by leveraging - [Web Design](https://www.focuscom.ca/services/web-design/) - Web Design Build a website your customers want to visit. Mobile Responsive Content Management Content Creation Website Design Website Hosting Analytics and Reporting Websites that work Our high-quality web design strategies incorporate brand identity, business goals, and target audience preferences. We work within your budget and play with design principles to create a pleasing layouts that - [Marketing](https://www.focuscom.ca/services/marketing/) - Marketing Marketing is the psychology of business. Marketing Strategy Marketing Plans TV, Radio & Print Digital Advertising Social Media Consumer Engagement Marketing and results It’s understanding why and how people make choices and then creatively persuading them to try new products, businesses, and services. Marketing helps to build positive relationships and loyal customers. Understand what - [Public Relations](https://www.focuscom.ca/services/public-relations/) - Public Relations What others say about you matters. Crisis Communications Public Relations Stakeholder Relations Media Management Media Training Internal Communications Public Relations and media Public relations—or PR—uses media to enhance credibility and earn the public’s trust. It connects you personally and organically with your target audience. While advertising makes your target market aware of your products and - [Strategy](https://www.focuscom.ca/services/strategy/) - Strategy Strategy is the art of seeing through a new lens. Community Communications Stakeholder Relations Marketing Plans Digital Strategy Marketing Strategy Traditional & Social Media Start with strategy and finish with great results. You’re close to your project—so close it might seem blurry. We help you to step back to see the features, benefits, risks, - [Training Communication Skills for Middle Managers](https://www.focuscom.ca/communication-skills-for-middle-managers/) - Communication Skills for Middle Managers 3 Hours 399 CAD / Person Let’s face it. Middle managers are the ‘ham in the sandwich,’ serving as a communication pipeline from the executive team to the front line, and from the front line to the executive team. It can be challenging to keep up with demands!If you’ve ever - [Training](https://www.focuscom.ca/training/) - Course Collection Focus Communications is proud to offer a series of training courses that are accessible and affordably-priced. Each course is presented via Zoom and takes less than three hours. Courses Communication Skills for Middle Managers View Training Writing Promotional Content for Non-Profits View Training Plain Language Writing View Training Practical Marketing and Communications View - [Training - Restoring Civility to the Work Place](https://www.focuscom.ca/restoring-civility-to-the-work-place/) - Restoring Civility to the Work Place 2 Hours 149 CAD / Person Uncivil behaviour has been escalating in recent years. Not since medieval times has respectful behaviour been so absent. Manners have stood for centuries as the cornerstone of civil society. “Yes, please. No, thank you. It’s my pleasure. How do you do?” Now, signs - [Training - Practical Marketing and Communications](https://www.focuscom.ca/training-practical-marketing-and-communications/) - Practical Marketing and Communications 2 Hours 299 CAD / Person Marketing and Communications used to be separate departments, but no more! In fact, using a mix of marketing and communication channels can be the most effective way to reach your target audiences. For more than a decade, Focus Communications has been using advertising, media relations - [Training - Plain Language Writing](https://www.focuscom.ca/training-plain-language-writing/) - Plain Language Writing 2 Hours 299 CAD / Person “Let’s make this harder to understand,” said no one, ever. There’s never a good reason to make something more complicated!People want to read, see and hear plain language. No buzzwords. No acronyms. No ambiguous statements.Learn how to write in ways that provide clear information to inform, - [Training - Writing Promotional Content for Non-Profits](https://www.focuscom.ca/training-writing-promotional-content-for-non-profits/) - Writing Promotional Content for Non-Profits 1 Hour 199 CAD / Person Getting the word out about your programs can be tough. There is a lot of competition for people’s attention – what’s the best way to cut through the clutter? Learn how to craft compelling content to attract diverse audiences to your programs. Target demographic - [Christmas Card 2](https://www.focuscom.ca/christmas-card-2/) - [Christmas Card 1](https://www.focuscom.ca/christmas-card-1/) - [Office](https://www.focuscom.ca/about/office/) - Office History and great design inspire us. Focus Communications’ office is on the 14th floor of the CN Tower.​ When Edmonton’s first skyscraper opened in 1966, it was the tallest in Western Canada.The tower was Canadian National Railway’s downtown station. Cross-Canada trains rolled in below the main floor, letting passengers disembark in comfort, no matter - [Consultation](https://www.focuscom.ca/consultation/) - How can we help you? Free Consultation If you struggle to understand what your social media is doing or how it helps your organization, we can help.Effective social media for business takes strategic planning and execution, monitoring and evaluation. We can help you define your goals, identify your audiences and align your messages to support - [Contact](https://www.focuscom.ca/contact/) - Contact Let's start something great together. Get in touch Not sure where to start? Let us help! We start with a background analysis for each client – to figure out what you need, where the problems or opportunities are, and what we think will help you achieve your business goals. We work with you to - [Philosophy](https://www.focuscom.ca/about/philosophy/) - Philosophy We believe in enriching the community that surrounds us. “Always. From day one. Even when we didn’t have two pennies to rub together. We don’t do it for recognition. We do it because we feel it’s our duty to give back.” Sue Heuman, Principal Focus Communications believes in enriching community by helping to build - [About](https://www.focuscom.ca/about/) - About Combine knowledge with grassroots, and you have Focus.​ It all started in 2002. In 2002, Sue and Dean Heuman opened a little company in a business centre on Kingsway Avenue in Edmonton. They shared a boardroom, photocopier, and a receptionist with the other startups. The receptionist answered the Focus phones, even though it was - [Events](https://www.focuscom.ca/services/events/) - Events Unforgettable experiences get people talking. Conferences Corporate Events Parades Trade Shows Air Shows Grand Openings Let's bring people together Product and campaign launches, trade shows, conferences, media events, store openings, annual meetings, fund development galas, employee events, and more. Events provide a face-to-face opportunity to connect with your audiences and engage them in new - [Thank You](https://www.focuscom.ca/thank-you/) - Thank you for your message. Your message has been sent to our team and we will get back to you as soon as we get a chance. In the meanwhile, take a look at our past projects and connect with us on social media. ~ Focus Communications Twitter Facebook Instagram Linkedin ## Work - [Stronger Together Library Conference 2025](https://www.focuscom.ca/work/stronger-together-library-conference-2025/) - Focus Communications played a key role in planning, organizing, and facilitating the 2025 Stronger Together Library Conference, an event designed to empower Alberta’s library community to connect, learn, and grow. The event took place on October 8 and 9, 2025.The conference is a joint effort among six partners: The Alberta Library, Peace Library System, Yellowhead Regional Library, Northern - [40th Anniversary Celebration: The Glenn Anderson Day of Golf for the Cross Cancer Institute](https://www.focuscom.ca/work/40th-anniversary-celebration-the-glenn-anderson-day-of-golf-for-the-cross-cancer-institute/) - 40 Years of Golf In 2025, the Glenn Anderson Day of Golf celebrated its 40th anniversary, marking four decades of raising over $20 million for cancer research, treatment and care in Alberta. To honour this milestone, the Day of Golf committee hosted a celebration on August 6, 2025, at the River Cree Resort and Casino. - [City of Whitehorse Active Commute Website](https://www.focuscom.ca/work/city-of-whitehorse-active-commute-website/) - The City of Whitehorse’s Active Commute Program is a community-driven initiative designed to create lasting changes in how citizens get around while encouraging healthier and more sustainable travel habits. Originally a one-week challenge, the program has expanded to a year-round effort, leading to a month-long challenge in the summer.To support the program’s growth, Focus Communications - [Stronger Together Library Conference 2024](https://www.focuscom.ca/work/stronger-together-library-conference-2024/) - Focus Communications helped play a key role in planning, organizing, and facilitating the 2024 Stronger Together Library Conference, an event designed to empower Alberta’s library community to connect, learn, and grow.The conference is a joint effort among six partners: The Alberta Library, Peace Library System, Yellowhead Regional Library, Northern Lights Library System, Library Association of Alberta and the Alberta Library Trustees’ - [Toast of the Town 2024](https://www.focuscom.ca/work/toast-of-the-town-2024/) - The 2024 Toast of the Town (TOTT) took place on April 20, 2024. The event honours Edmontonians who have made significant contributions to others in the community in need. The third Toast honoured Cal Nichols, who saved the Edmonton Oilers not once but twice while also raising vital funding for CAR T-cell immunotherapy research at - [World's Longest Hockey Game Jr's.](https://www.focuscom.ca/work/worlds-longest-hockey-game-jrs/) - From January 25 to 28, 2024, 45 kids aged 10-16 dedicated 72 hours to playing hockey, all in the name of raising funds for childhood cancer clinical trials through the University of Alberta. Focus Communications is proud to have supported this important event, by offering web design, social media, media relations, and communication services. Initially, - [Alberta International Airshow](https://www.focuscom.ca/work/alberta-international-airshow/) - A blend of traditional and digital marketing (with a heavy focus on social) draws thousands of fans over a two-day weekend.The 2023 Alberta International Airshow came roaring onto the scene after a notable Airshow absence over the past few years due to weather circumstances. Focus Communications successfully rebranded the Airshow from the Edmonton Airshow to - [Larga LTD. Grand Opening](https://www.focuscom.ca/work/larga-ltd-grand-opening/) - In late September of 2023, Focus Communications helped Larga. LTD celebrate the grand opening of its new facility in Leduc. Larga Ltd. provides accommodations, meals, transportation, and vital support to residents of Nunavut and the Northwest Territories when they travel to Edmonton for healthcare that's not accessible in their home communities. Our team at Focus - [AIHA Annual Stakeholder Event](https://www.focuscom.ca/work/alberta-heartland-conference/) - For the past several years, Focus Communications has organized the annual stakeholder event for Alberta’s Industrial Heartland Association (AIHA). Each year, between 800-1200 people spend the day hearing from industry leaders and engaging in panel discussions on oil, gas and petrochemical sectors.Focus Communications developed a strong brand for the conference and worked with our client - [Louis Bull Tribe Event](https://www.focuscom.ca/work/louis_bull/) - In late October 2022, the Louis Bull Tribe broke ground at the future site of the Bear Hills Travel Resort. The Louis Bull Tribe officials and Elders were joined by Honourable Rick Wilson, Minister of Indigenous Relations, the AGLC (Alberta, Gaming, Liquor, and Cannabis) and other special guests. Over 150 people attended and the event - [Forbes Bros Orientation Videos](https://www.focuscom.ca/work/forbes-bros-orientation-videos/) - The Forbes Bros. Group of Companies has over 40 years of experience constructing power infrastructure projects across North America. They provide engineering, procurement, and construction services at their core.We were tasked with creating several videos to illustrate orientation material such as policies and safety guidelines in a way that would be more engaging to the - [YRL Branding and Videos](https://www.focuscom.ca/work/yrl-branding-videos/) - The Yellowhead Regional Library (YRL) serves other libraries through the sharing of resources. YRL creates kits and resources to be shared throughout other libraries to help them better serve the public. We were tasked with creating a new, modern logo to represent YRL and creating two videos. One about their history as they are reached 50 - [ULFA Website](https://www.focuscom.ca/work/ulfa-website/) - The University of Lethbridge Faculty Association (ULFA) serves its members through collective bargaining, representation and protection of member rights.We were tasked with turning a text-heavy website into a colourful, intuitive site that was user-friendly for staff, while also performing a materials audit to ensure that materials are effective for their audiences. OBJECTIVES Create an engaging - [Gem Gallerie Jewellers](https://www.focuscom.ca/work/gem-gallerie-jewellers/) - Gem Gallerie is Sherwood Park’s oldest, independent jeweller. The storefront has been in its present location for more than 30 years. The company wanted to strengthen its digital presence to drive customers to the store. We developed a website that ranks high on Google. To bring customers to both the website and shop, we created - [Dreams Take Flight](https://www.focuscom.ca/work/dreams-take-flight/) - Once a year, Dreams Take Flight gives children with medical, mental, physical, or emotional needs a trip of a lifetime to Disneyland or Universal Studios. Since 1993, Dreams Take Flight Edmonton has been taking deserving children from Northern Alberta and the NWT on this magical trip every September. The charity raises funds through corporate and private - [Ford of Canada](https://www.focuscom.ca/work/ford-of-canada/) - The Ford Motor Company of Canada, Limited, was reimagining their brand. Ford wanted to get drivers into their cars and trucks, so these new customers would say, “OMG. This is not my dad’s Ford.” The company was using programs, like Drive One for Your School. A dealer would go to a school or nearby location. - [City of Edmonton Youth Council’s Annual Report](https://www.focuscom.ca/work/city-of-edmonton-youth-councils-2014-annual-report/) - Demand for the City of Edmonton Youth Council (CEYC) annual report jumped 380 per cent over one year. (How often do annual reports need a second print run?) The international body— IABC—gave the report its top prize: a Gold Quill award. Canada’s national PR association—CPRS—honoured it with a National Award of Excellence. CEYC advises on - [Singing Christmas Tree](https://www.focuscom.ca/work/singing-christmas-tree/) - Every December, the Singing Christmas Tree raises funds for the John Cameron Changing Lives Foundation, which creates memorable musical events that enhance Edmonton’s mental health. In 2014, the foundation approached Focus to market its Singing Christmas Tree. Year over year, our digital marketing plans increased audience engagement and ticket sales. We segmented audiences and pushed - [Oil Country Mechanical](https://www.focuscom.ca/work/oil-country-mechanical/) - A sole proprietor working in the oil patch needed a professional brand. Focus designed a logo, built a website, and branded all the assets—vehicle, clothing, hats, and so on. The startup company now has the visual identity required by prime contractors. ## Categories - [Uncategorized](https://www.focuscom.ca/category/uncategorized/) - [Communications](https://www.focuscom.ca/category/communications/) - [Marketing](https://www.focuscom.ca/category/marketing/) - [Public Relations](https://www.focuscom.ca/category/public-relations/) - [Social Meida](https://www.focuscom.ca/category/social-meida/) - [Hiring](https://www.focuscom.ca/category/marketing/hiring/) - [Social Media](https://www.focuscom.ca/category/social-media/) - [Graphic Design](https://www.focuscom.ca/category/graphic-design/) - [Podcast](https://www.focuscom.ca/category/podcast/) - [Web Design](https://www.focuscom.ca/category/web-design/) - [Events](https://www.focuscom.ca/category/events/) ## Tags - [communications](https://www.focuscom.ca/tag/communications/) - [public relations](https://www.focuscom.ca/tag/public-relations/) - [marketing](https://www.focuscom.ca/tag/marketing/) - [social media](https://www.focuscom.ca/tag/social-media/) - 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