On trucks, social media, and exciting days in PR
Monday, May 6, 2013
Nisa Drozdowski - Communications Associate
I recently had a doctor appointment where I was initially seen by a resident. In taking my history, the young doctor-in-training asked what I did for a living, and I answered "PR and communications." The resident's eyes lit up and she exclaimed "how exciting!"
While not every workday is "exciting!" I have fantastic opportunities to help facilitate and participate in some very exciting events for our clients, like this one:
That seven minutes of excitement was preceded by weeks of planning, organizing, scheduling, emails, phone calls, conference calls, meetings, writing press releases, and pitching stories. Exciting? You bet. Gratifying? You bet!
In the days since there has been a lot of coverage in print and online newspapers, television across western Canada, and radio. There has been a flurry of tweets, Instagram shots, Facebook status updates, blogs and YouTube videos posted as well. What has interested and impressed me most while working on this project is the value of that social media coverage.
Traditional media is a source of information for most people, but social media is where their thoughts and opinions are expressed, real dialogue occurs, and their decisions are impacted. This example of social media in action has been invaluable, and THAT'S exciting!
(Thanks to Paul Letourneau of www.imaguy.com for capturing our Edmonton Motorshow media event.)
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