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      • Sue Heuman, ABC is an accredited communications professional with 30 years' experience in organizational communications, and is the co-owner of Focus Communications. Her blog will discuss trends in communication, social media and engagement.

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    • Ugg the Cave Man started it all...

      Friday, December 3, 2010

      As humanity evolves, each generation brings forward its best and brightest ideas to improve quality of life, add entertainment value or solve problems.
      The past 30 years has seen an astounding range of technology put in the hands of everyday people; gadgets never before conceived or dreamed. Older generations are heard to say, “what will they think of next?”
      I started to wonder if “they” would ever run out of ideas. What’s next in technology? How do people dream up things that don’t exist?
      The answer is evolution. New generations are there to pick up where older generations leave off. When our grandparents couldn’t imagine a device that cooks meals in minutes, a new group of people were right there with the microwave oven. The difference is context. Microwave oven inventors didn’t start from open fires, circa the middle ages, as their models; they created microwaves after electric stoves had been in use for many years.
      Ugg, the caveman, could never have invented the cell phone. That’s just way too much pressure for a caveman! But for Dave, who was sitting at his desk and accidently cut the phone cord, it’s not such a stretch.
      Each generation is really no smarter than its predecessors; it just begins solving the challenges of the day from a new starting point. This continual improvement pushes humanity along, developing answers to problems we didn’t even know we had. Rinse and repeat, as they say.
      So, don’t be concerned that the world has run out of ideas. A new generation of fresh talent is waiting just around the corner for their turn.
      It was ever thus.

       

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