Just what is a social media expert?
Wednesday, July 14, 2010
K, folks, time to get a grip. There seems to be a lot of debate swirling about who is qualified to be a social media expert and who is not.
If you use social media effectively, are you an expert? If you use the telephone effectively, are you an expert? And if so, in what regard?
Here’s the deal: social media is just another vehicle for communication. Yes, there are folks who have developed apps to mine social media contacts for fun and profit. But most organizations actually just want to connect with their customers. Nothing nefarious going on there.
So, who knows how to connect with customers... hmmm....let me think.... Oh yeah, PR, communications and marketing people. It seems appropriate to me, therefore, that the expertise in communication transfers nicely to this new medium, and that social media forms a part of an overall marketing and communications strategy for a company.
If you need advice on how to use social media, contact communications and marketing professionals. After all, you wouldn’t ask the phone installer for advice on how to cold call a customer, now would you?
As always, your comments are welcome (click on “comments” in green)
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